Google Ads Management Services
Whether you’re new to Google Ads or have an ongoing campaign that you’d like to perform better, partner with Google Ads management specialists who will take the time to understand your business and your campaign objectives. We’ll build a winning strategy, build your campaigns and optimise until we exceed your expectations.
Whether your objective is to generate leads or sales, lower cost per acquisition or drive new business, our team of Google Ads specialists can help!
Our Google Ads management service is great for both new advertisers, or businesses who have been running Google Ads and are looking for continuous improvement. You may have a lack of skilled Google Ads managers, have a limited advertising budget, or even a lack of direction, Heavyweight Digital will develop a well structured Google Ads campaign that’s appropriate for your business can provide ongoing optimisation as your business scales
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Free PPC Review
Have you got an existing Google Ads account? We’ll provide a detailed free review identifying areas of wastage and improvements – completed in-house by an expert PPC manager.
Fair Pricing
Using a fixed fee model, we can provide fair monthly pricing. Monthly fees are determined by existing account performance or through understanding your objectives.
Flexible Agreements
We offer various Google Ads management options to work with us, starting with month-to-month. Our aim is to surpass your expectations to ensure we stay partnered for a long term relationship.
2x PPC Account Managers
Every PPC account we work on is assigned 2x expert PPC managers. It’s our aim to be accessible at all times during the business week, effectively providing your own outsourced digital marketing department.
Detailed On-Demand Reporting
Reporting is vital to measure the success of PPC campaigns. We provide a reporting link that allows our clients to bring up on-demand reports whenever they need them, rather than waiting until the end of month!
Click Fraud Protection
We’ve teamed up with the UK’s leading anti click fraud solution, a useful addon to any Google Ads campaign to reduce budget wastage.
What Google Ads types do we utilise?
Google Search Ads
The vast majority of our clients have at least one search ads campaign, purely because of their excellent effectiveness. There are varying strategies that incorporate search ads, including brand awareness and people who have real intent to buy or enquire. However, it’s not uncommon for advertisers to poorly configure this campaign type which can lead to less than desirable results. For search ads to be effective relies on comprehensive keyword research, excellent copywriting skills and expert data measurement and optimisation.
Google Display Ads
As part of an overall digital marketing strategy, display ads have their part to play in brand awareness and an active role in purchase intent. Where applicable, we utilise display ads to compliment other campaign types. Furthermore, the display network is also great for remarketing, a form of advertising extremely useful for keeping your brand at the top of your prospects mind. With cleverly created display assets, we can choose placements that are matched closely to your niche. If managed poorly, display ads can be wasteful making it important to use the experience and expertise of a dedicated Google Ads manager to get the best from this campaign type.
Google Shopping Ads
If you sell products, then Google Shopping ads can be a highly effective way of advertising. Ads appear within the shopping results at the top of Google as well as within the shopping tab, offering a dedicated area where like for like products can be compared and filtered by price, brand, colour, availability and so on. Google Shopping ads relies on Google Merchant Centre, a Google service designed to manage your products and feeds. Using an experienced Google Ads management specialist can be advantageous, especially when needing to comply with strict guidelines, policies and the technical nature of the pre-configuration which comes before shopping campaign build & optimisation.
Dynamic Search Ads
Dynamic Search Ads offer a good way to meet the demands of searchers on Google looking for exactly what you offer. Ideal for advertisers with a well-structured website and/or a large inventory, Dynamic Search Ads uses your website content to target your ads and can help to fill in the gaps of your keyword search ads campaigns. Deployed correctly, this advanced campaign type can work well to support other campaign types. Typically, it’s unusual to see advertisers using this campaign type unless they’re experienced in Google Ads management.
Video Ads
If you’re looking to extend your reach, with the right assets advertising on YouTube can be valuable to target users based on groups, interests and locations. The most common barrier to entry is having content of a high enough quality. Whilst we do not offer a video content creation service, if you already have content then we are able to create ad campaigns on YouTube. Why advertise on YouTube? According to Statista 2022, over 2.6 billion people worldwide use YouTube once a month and technically YouTube is the second largest search engine, after Google.
Performance Max
In November 2021, Google officially launched Performance Max campaigns, having run in beta for a small subset of partners prior to the launch. For advertisers looking for the ultimate cross-channel advertising experience, Performance Max campaigns allow an advertiser to advertise on Google Search, Display, Video, Discover, Maps & Gmail, all through one campaign. Smart campaigns have also been updated to Performance Max which heavily relies on comprehensive user inputs and machine learning to deliver on specific goals that are defined at the start of the campaign.
